Most small businesses either do not believe that they need a web site or don’t know how to put one together. Even for businesses that have an e-business initiative, more often than not, they simply purchase a URL, create some HTML pages, and post it on the web. The problem is, this type of web site is no more than an infomercial. It doesn’t have the right content to tell the business story, the appropriate programs to generate sales opportunities, and the necessary vehicles to reach the target audience.

A good web site can successfully acquire and retain customers online. We approach web design from a totally different perspective. We believe a good web site design must start with a well-honed business plan, then a clearly defined market positioning strategy, followed by a set of focused marketing programs. Coding of the web site comes only after all these steps have been carefully executed. We call this our P4 (Plan, Position, Produce & Promote) web crafting process. Furthermore, we have developed a set of tools using artificial intelligence, fuzzy logic and relational database technologies to make our P4 Web Crafter an effective, efficient and above all, affordable service for even small businesses.